DISCOVER YOUR OWN POWER AND AMPLIFY YOUR INFLUENCE THROUGH MY NEW BOOK

TrailblazER Founders:
Breaking through Invisible Boundaries

Author Associations with Freelance Projects, Awards & Institutions

THE BOOK

This book talks about the unheard stories and behavioural patterns of successful startup founders coming from diverse backgrounds that are often cited as minorities facing biases. These are stories of role models who are breaking the bias and boundaries and are paving the way for others.

It includes stories and insights from successful startup founders, Venture capitalists, global Accelerators and Industry Luminaries … I sat down and learned the stories of 100s of innovators and Trailblazer Founders in the field of Biotech, Digital Privacy, Automation & AI, Metaverse & web3, VC Firms, consumer packaged goods, manufacturing, and Social Entrepreneurship. I focused on stories of women and people of color.

You will love / enjoy this book if you are an aspiring or budding entrepreneur who feels stuck, and you want to increase your chances of building the next Unicorn, no matter your gender, race, or cultural background. You will like this book if you want to change the narrative about power that you have as an entrepreneur, and you want to get in touch with the leverage that you have within you. You'll also enjoy this book if you simply want to learn more about trailblazer founders around the world and how entrepreneurship is shaping the lives of the six billion people who live out of the global west, because you know that the next 50 years of innovation in entrepreneurship will not look anything like the last 50 years.

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Lessons in the Book

Startups need the power to influence the external environment to achieve success and unlock growth. It is more than just having an excellent idea, product, business model or product market fit! In essence, it means to influence people to do what you want them to do more quickly and with less resistance.

While the benefits of investing in your company may be clear to you as a founder, understanding and leveraging the motivations of powerful stakeholders is essential to realizing your vision and getting things done.

Learn how to develop the mindset and strategies to excel at the highest levels:

  • Develop habits and attitudes conducive to success

  • Hone your company story so you don’t end up sideways for too long.

  • A nuanced approach to cultivating relationships with stakeholders, investors, and future customers.

  • Get investors interested in funding your next round of growth.

  • Attract talent to build effective teams and a powerful personal brand.

  • The transition from being perceived as a “Founder” to an investable “CEO”

  • Handle difficult conversations with Co-founders with finesse

  • Navigate complex interpersonal dynamics of balancing the “founder vision” and the“investor vision”

With these strategies in mind for builders of tomorrow's most ambitious startups, there is no limit to what can be achieved with the right amount of power and influence.

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  • "The feeling of having no options in front of you, so close to giving up was how I felt before Deepti’s coaching in Stanford GSB’s Building Power course. Understanding the alternatives you have and exposing yourself to opportunities through networking and building on that network. Staying focused was key!"

    Randa Elbarbary, Chief Operating Officer, ELB Group

  • “In our first coaching call, she found my talk on my 30 years working experience a bit lame. Her response was; “Your 30 years working experience is wealth of knowledge that you are bringing to the table, give it power and change your story”!! Wow! I knew from that second that I have a great deal to learn from her! As my Coach for Power and Design for Disruption at Stanford GSB, she instilled in me the energy that I needed to support my dreams, and I extended my coaching with her outside of Stanford as well. Deepti is deeply passionate about supporting the less privilege and under-represented communities! She has driven me out of my shell to build my brand and to create visibility, which I used to shy from. She is consistent, persistent, and just will not accept for me to get complacent.”

    Nana Fatima Paturel, CEO of Anahata Consulting and Investment Advisory

  • "It has been a special experience to work with Deepti on my Power journey as my coach. She has an irrepressible will, coupled with an extraordinary energy. Her career and her open-hearted willingness to support me have inspired me greatly and encouraged me to be able to take my next career step in a timely manner. I experienced her as a role model to strengthen my groundedness and authenticity. For Deepti, colors stand for strength, and she stands for the diversity of colors in the world. I am delighted that such a multi-layered and inspiring book has emerged from her ability to design entrepreneurial networks and ecosystems."

    Rainer Hehmann, CTO & Member of the Executive Board, d.velop AG

  • "Deepti was there with me on my POWER journey - constantly stretching up to and beyond my personal limits. And as a great 'personal trainer' provided relevant 'carrot' and time to 'recover' after every home stretch. She held me to responsibility of my personal growth and explore wider understanding of my limits in work life."

    Andrii Kladchenko, Global Head of Omni channel integration, Phillip Morris

  • "I was very fortunate to have Deepti as my Coach during the Building Power to Lead course at Stanford LEAD program. She pushed me to look beyond boundaries, from inside-out to build my power story. Thanks to her coaching I successfully became the co-founder of Debed-Delighs Company, a bakery which is located 150km north of the capital city in Armenia. The site is well-positioned to become a meeting point of cultures, lifestyle and eco food and to improve the quality of life in rural areas.”

    Asya Dallakyan, COO, Centre for Research in Prospective Technologies, Armenia

  • "Deepti was my executive coach for my Power to Lead course during my time at Stanford GSB. She was instrumental in helping me to leverage my inner and underutilized - power skills. Her valuable coaching helped me to achieve a promotion and a salary increase in a short period of time after being back from maternity leave - a quite unusual event being a foreigner woman based in Germany. This has been followed a more recent move into a new company and in a key industry role I was aiming for. I cannot wait to experience what is coming next in her book.”

    Martina Nicodemo, Proposal Manager RWE

  • "A champion executive coach who just not pushed us to achieve success in Stanford GSB’s Building Power Executive education course, but created a platform, Stanford GSB Lead Incubator and startup Accelerator, LISA, that helped hundreds of founders convert ideas into successful startups. Her upcoming book is another feather in her cap, and am sure will help upcoming startup founders bring their ideas into fruition."

    Manas Ranjan Panda, Managing Consultant, Wipro Ltd.

  • "In Stanford LEAD, enrolling in the 'Building Power to Lead' and being mentored by Deepti was the best outcome I could have imagined. Working with Deepti for my power journey was not just fruitful but it also helped me find advocacy in my power path. Deepti's knowledge and experience is exceptional. Her guidance helped me secure a coveted seat in the 'Leadership Development Program' at my current organization were the odds of selection was 1 in 15000."

    Nirvik Pravin, Process Engineering, Stellantis

  • I can’t think of anyone better positioned than Deepti to pen her thoughts on power-building strategies. I have personally benefited from Deepti’s coaching, specially around the subtleties of power-building strategies. I am seeing those strategies playing out and helping me becoming bolder in my beliefs and tapping into other behavioral cues for power-building and influencing decision making in the right way.

    Abhishek Singh, Senior Director, Capgemini Financial Services

MY HOPE FOR THIS BOOK IS TO

change the narrative and image of a successful Founder. The founders we looked up to in the past will look different from the founders of the future - there is no color, location or educational requirement for building a unicorn company, instead I think the key to unlocking unicorns is learning the social science-based power building strategies and influence building behaviors from the founders who've done it before!


Limited offer on EBOOK at $1.99 until 11th June, 2023

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